Let's face it: creating connection points with customers is not an easy task. You have to to show your target audience that you are different, to send out a message about what makes you better, to build and reinforce the confidence of your customers in you, to strenghten the recognition of your brand and to be consistent all the time. Your brand needs to offer unique experience in order to bring in new customers and to influence engagement and commitment.

Some designs offer utilitarianism without a distinct point of difference, some offer uniqueness without usefulness. Don't let them fool you: a decent design without the proper know-how and/or the lack of consistency can be just as harmful as the complete lack of identity. This is where Ælux Visual can help you. We are a two-person team of an experienced independent designer and a great programmer offering you the solutions to create meaningful user experiences that resonate with your consumers' expectations.